Audrey Tang

d.

Design

r.

Research

m.

Misc


About

> d. 

Design


d1. NEMO x Leaf It to Me
d2.Street Planters for Downtown
d3.TheRide Detour Toolkit
d4.Urban Tech Yearbook
On This Page
Overview
Research Insights
Design Approach
The Toolkit


> Research Insights

Our team started by conducting a series of exploratory research of the exsisting alert ecosystem to understand how riders are currently navigating detours with the local bus system. From our exploratory interviews and observations of transit centers, we identified key issues in the accessibility of exsiting detour communnications. 

The three areas of improvement were: (1) the difficulty in deciphering text announcements, (2) a lack of visual communication for spatial information, and (3) a passive alert system that requires users to actively search for alerts. 

To address these gaps, we compiled a passenger communication guide targeted for retaining ridership during detour instances.